Do you wish to boost conversions on your own website? As smart entrepreneurs know, your layout can make all the difference. In this post, we'll share 11 web design principles that will raise your conversion speed.
Many marketers harp on the importance of SEO, social media, creating lead magnets which convert and such, yet constructing an fantastic website to begin with is so often overlooked. While each one these elements do matter, your web design isn't only a"pretty face" Web design could actually make or break your conversion rates.
Based on research from Stanford University, 46.1percent of people say a website's layout is your best criteria for determining if a company is credible or not. So it is critical your layout looks professional.
Whether your website is aesthetically pleasing also plays a major part in conversion rate optimization. Given 15 minutes to absorb content, two-thirds of people would rather read something superbly designed than something simple (according to Adobe). Therefore, if you want visitors to read your blog posts, they have to appear attractive.
1. Hick's Law is a popular concept that's cited by a variety of individuals for various purposes but is frequently referenced in terms of web design.
In other words, by increasing the number of alternatives, the choice time is also raised.
You might have heard of the famous research by psychologists Sheena Iyengar and Mark Lepper in which they found that a screen table with 24 forms of jam brought less attention than a table displaying just six types of jam. In actuality, those who watched the bigger display were just one-tenth as inclined to buy as people who watched the little screen!
That is a good illustration of Hick's Law in action: action is lost in proportion to the number of options being presented.
Boost Conversions by minding Decisions In terms of web design fundamentals, you can boost conversions by restricting the amount of options users have. The first thing that comes to mind when thinking about where to reduce the amount of choices on your site is your navigation bar. Obviously, you don't need too many links to select from, otherwise, the consumer will get rid of interest in them completely.
But, Hick's Law does not stop there. Consider all the many different essential choices that users have to create on your website, besides just that navigation link to presson.
These only just scratch the surface of the abundance of choices that your users need to make. It's normal to feel overwhelmed trying to find out just where to start cutting down these decisions, however, there is a easy method to utilize Hick's Law in a pinch…
All you need to do is set up a fullscreen welcome gate in your homepage. A welcome team covers the whole screen with just one call to actions, so the user just sees one particular option available in the beginning. If they want to view more options, they'll have to scroll downagain.
This permits you to minimize distractions on your homepage, while still keeping the functionality of your own homepage intact.
Overall, when employing Hick's Law to your website, it's important that you know which actions are the most crucial for your bottom line. As an example, do you want users to opt-in to your guide magnet, or do you need them to place a product in their cart? Every page on your site should achieve one major objective.
The more you're able to limit your consumer's options, the easier your website is going to be to utilize, along with your conversions will skyrocket.
2. With all the Rule of Thirds, you're assumed to visually divide an image (or site page) into thirds (either vertically and horizontally).
According to the rule, the four middle intersections are strategic places of interest. When items are placed at those points, it generates the most impactful image or design.
Concerning web design principles, you can set the site's most crucial components in these intersections to have people focused on these, fostering your conversions.
You needn't design your whole website strictly by the rule of thirds, instead it is possible to use it as a tool to assist you place your most important components.
Consider taking a screenshot of your site (just above the fold or just your header section, not the entire duration of this page because nobody seems at a website which way), and divide it up into nine equal sections. Then, you can decide if you want to create any alterations.
3. Respect Users' Patience It ends up that folks are incredibly impatient, especially when it comes to surfing the net.
So when it comes to page loading rate, every second counts. Concerning Internet design principles, this means you should assess your page rate and troubleshoot any issues, conduct your website through one or more of the free tools:
Use Side Space In web design, whitespace is often referred to as negative distance. Positive area is the space that includes all of the components on your website, whereas negative space is all of the empty space in between.
Regardless of the title, negative distance is really a favorable item in web design; with no, your site would be unreadable and unusable.
Negative distance does not just refer to the space between the larger elements in the page, like the space between your header and your content, or space between your sidebar along with your own content. Additionally, it indicates the distance between all the smaller elements in the page, like the space between paragraphs, the space between lines of text, and even the space between letters.